 the consumption of social media in the united kingdom the consumption of social media in the united kingdom barsha ven 1102021 1507 every aspect of human existence has been influenced by social media as per the digital 2021 global overview study there are currently an estimated 420 billion active social media users around the world this equates to roughly 54 of the world s total population what about the entire usage of social media in the united kingdom with over 85 connected to the web the uk has among the highest internet penetration rates in europe at home at work and on the road a growing number of individuals and organizations have access to the internet and social platforms the uk s social media adoption had a significant surge of around 7 million active users between 2016 and 2017 in 2021 45 million people in the uk utilize social media accounting for 66 of the population considering this it is expected to reach over 51million by 2025 with around a 735 market penetration rate across the country social media consumption has risen around the globe by 13 or 490 million people since jan 2020 this could be largely due to the lockdown that had happened all over the world the typical uk user spent 1 hour 49 minutes in 2020 on social media slightly higher compared to 1 hour 42 minutes the year before considering the circumstances of 2020 this is not shocking in april 2020 the average daily time spent on facebook and messenger by adult users reached 31 minutes while other social networks experienced a surge in usage in the first half of the year before flatlining tiktok reached its high in august 2020 reaching 22 daily minutes by each adult user as per the digital 2021 global overview researching items to buy is among the top major reasons individuals use social media worldwide accounting for up to 275 percent although the uk s usage of social media for brand research is a little lower than the world average 28 of uk users do so this demonstrates the significance of social purchasing which is one of the main trends for 2021 guidance to product pages and locations to purchase has become more vital as people conduct brand research through social media applications looking at how children use social media in the uk 18 of children aged 8 to 11 have a social media presence it s worth noting that this percentage rises to 69 for children aged 12 to 15 the usage of social media by children should be monitored with extreme caution as many cyber predators are lurking everywhere taking all of this information into account we can see that the importance and usage of social media in the united kingdom has grown substantially in recent years and will continue to do so in the future every aspect of human existence has been influenced by social media as per the digital 2021 global overview study there are currently an estimated 420 billion active social media users around the world this equates to roughly 54 of the world s total population what about the entire usage of social media in the united kingdom with over 85 connected to the web the uk has among the highest internet penetration rates in europe at home at work and on the road a growing number of individuals and organizations have access to the internet and social platforms the uk s social media adoption had a significant surge of around 7 million active users between 2016 and 2017 in 2021 45 million people in the uk utilize social media accounting for 66 of the population considering this it is expected to reach over 51million by 2025 with around a 735 market penetration rate across the country social media consumption has risen around the globe by 13 or 490 million people since jan 2020 this could be largely due to the lockdown that had happened all over the world the typical uk user spent 1 hour 49 minutes in 2020 on social media slightly higher compared to 1 hour 42 minutes the year before considering the circumstances of 2020 this is not shocking in april 2020 the average daily time spent on facebook and messenger by adult users reached 31 minutes while other social networks experienced a surge in usage in the first half of the year before flatlining tiktok reached its high in august 2020 reaching 22 daily minutes by each adult user as per the digital 2021 global overview researching items to buy is among the top major reasons individuals use social media worldwide accounting for up to 275 percent although the uk s usage of social media for brand research is a little lower than the world average 28 of uk users do so this demonstrates the significance of social purchasing which is one of the main trends for 2021 guidance to product pages and locations to purchase has become more vital as people conduct brand research through social media applications looking at how children use social media in the uk 18 of children aged 8 to 11 have a social media presence it s worth noting that this percentage rises to 69 for children aged 12 to 15 the usage of social media by children should be monitored with extreme caution as many cyber predators are lurking everywhere taking all of this information into account we can see that the importance and usage of social media in the united kingdom has grown substantially in recent years and will continue to do so in the future  