<p class="text-align-justify">With over 85% connected to the web, the UK has among the highest internet penetration rates in Europe. At home, at work, and on the road, a growing number of individuals and organizations have access to the internet and social platforms.<br />
The UK's social media adoption had a significant surge of around 7 million active users between 2016 and 2017. In 2021, 45 million people in the UK utilize social media, accounting for 66% of the population. Considering this, it is expected to reach over 51million by 2025, with around a 73.5% market penetration rate across the country.&nbsp;</p>

<p class="text-align-justify">Social media consumption has risen around the globe by 13%, or 490 million people, since Jan 2020. This could be largely due to the lockdown that had happened all over the world.&nbsp;<br />
The typical UK user spent 1 hour 49 minutes in 2020 on social media, slightly higher compared to 1 hour 42 minutes the year before. Considering the circumstances of 2020, this is not shocking.</p>
