<p class="text-align-justify">In April 2020, the average daily time spent on Facebook and Messenger by adult users reached 31 minutes. While other social networks experienced a surge in usage in the first half of the year before flatlining, TikTok reached its high in August 2020, reaching 22 daily minutes by each adult user.</p>

<p class="text-align-justify">As per the Digital 2021: Global Overview, “Researching items to buy” is among the top major reasons individuals use social media worldwide, accounting for up to 27.5 percent. Although the UK's usage of social media for brand research is a little lower than the world average, 28% of UK users do so. This demonstrates the significance of social purchasing, which is one of the main trends for 2021. Guidance to product pages and locations to purchase has become more vital as people conduct brand research through social media applications.</p>
